Role:
Brand Designer

Client:
Proper Finish

Initially, the ask was just for a simple logo. But as the founder of Proper Finish, Guillermo Suarez, and I spoke, we agreed that creating a brand Identity system would do two very important things:

1. Elevate the brand's perception as it continues to grow and further establish its spot in the exterior wood refinishing and staining company market.

2. Set a design standard the company can easily reference as branded collateral increases. Truck wraps, gear for employees, physical and digital marketing.

Below, you can go through some of the elements of the guideline that all culminate in the overall Identity of Proper Finish. If you would like to see more, check out the amazing website Guillermo built based on the brand guideline here.